Talent Magnet: Aligning Recruitment, Employer Branding & Business Requirements

Gain fresh perspectives on how to build an employer brand that both attracts top talent and aligns with the needs of your business.
Your Instructors:
Matt Alder
Matt Alder
Liam McNally
Liam McNally
Steven Murray
Steven Murray
Mervyn Dinnen
Mervyn Dinnen
Victoria Murphy
Victoria Murphy
Delia Ann Ho
Delia Ann Ho
Priyanca Choudhary
Priyanca Choudhary

Program Date

Apr 11-May 13

Duration

5 weeks

Languages

Program Type

Cohort Based

Your Investment

US$ 213 US$250

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Who is this course for ::

This program is for any HR or TA professionals wishing to establish a more effective understanding of the new business context and hone their employer branding to attract top talent.

What will you learn ::

  • Crafting a company vision that will attract and retain top talent.
  • Striking the balance between skills assets and business acumen when sourcing people.
  • New tools and technologies on-hand to find the very best candidates.
  • Drawing on wider talent pools to grow diverse teams.

Earn an industry
lauded certificate.

You will receive your certificate via email as a downloadable PDF within days of completing the course. All our learning programs are approved by the Human Resources Certification Institute (HRCI). Certificates are configured for uploading and sharing on LinkedIn.

What the program covers :

Mandatory Participation
Week 1 (11 Apr - 17 Apr)
  1. 1. Reflect: Intro & Context-Setting
    1. Welcome to Week 1
    2. 1.1 Aligning Recruitment, Branding & Business: what are the challenges?
    3. 1.2 Changes in Talent Acquisition Due to COVID-19
    4. 1.3 Where are we now: "The Great Resignation"
    5. 1.4 Learning Objectives
    6. 1.5 Using the Learner Journal and Planning for Success
    7. 1.6 Meet your speakers
    8. 1.7 Important Dates
    9. 1.8 Introduce yourself & share your Expectations
    10. 1.9 Share your Resources
  2. 2. 2. Week 1 LIVE Session: Onboarding
    1. 2.1 Onboarding Link & Agenda
Week 2 (18 Apr - 24 Apr)
  1. 3. Assimilate: Changes in Recruitment & Talent Acquisition
    1. Welcome to Week 2
    2. 3.1 Recruiting for hard-to-fill roles
    3. 3.2 AI, Automation, Recruiting Tech: Roadmap & Watch Outs
    4. 3.3 Building a Memorable Candidate Experience
    5. 3.4 Assessment & Virtual/Hybrid Interviews
    6. 3.5 Unconscious and Conscious Bias: Remote Interviewing Style
  2. 4. Week 2 Live Session: Masterclass
    1. 4.1 Live Masterclass on Aligning Recruitment, Employer Branding & Business Requirements
Week 3 (25 Apr - 01 May)
  1. 5. Assimilate: Crafting a Compelling Employer Brand
    1. Welcome to Week 3
    2. 5.1 Branding in Hybrid: Foundation of Candidate Experience
    3. 5.2 Virtual Employer Branding Sharper Messaging
    4. 5.3 Candidate Centric Approach: Building Trust & Transparency
    5. 5.4 Not Your Typical Business: what makes you different?
    6. 5.5 ESG Impacts on Employee Branding
    7. 5.6 Nailing & Communicating Your Vision to Attract Talent
  2. 6. Week 3 Live Session: Power Hour
    1. 6.1 Link & Agenda Power Hour
Week 4 (02 May - 08 May)
  1. 7. Assimilate: The Needs of your Business
    1. Welcome to Week 4
    2. 7.1 Skills-based hiring for success
    3. 7.2.New Opportunities: Attracting Diverse Talent
    4. 7.3 Hiring Metrics & Measuring Success
    5. 7.4 Future-readying your business
    6. 7.5 Engaging & Retaining Talent
  2. 8. Assimilate: Case Studies
    1. 8.1 Bringing it all together
Week 5 (09 May - 13 May)
  1. 9. Apply & Contribute: Reflections & Final Project
    1. 9.1 From Theory to Action
    2. 9.2 Final Project
    3. 9.3 Feedforward Guidelines
  2. 10. Week 5 Live Session: Learner Time Matters
    1. 10.1 Join us for Learner Time Matters: Link & Agenda
  3. 11. Closing & Feedback
    1. 11.1 Your Input Matters!

Meet your Instructors :

Matt Alder
Productor y presentador, Recruiting Future Podcast
Liam McNally
Aliado de diversidad e inclusión, GitLab Inc.
Steven Murray
Jefe de Proyectos Futuros, Zomato Portugal
Mervyn Dinnen
Analista, investigador, escritor sobre tendencias de recursos humanos, talento y tecnología laboral,
Victoria Murphy
Jefe de Adquisición de Talento - APAC, JLL
Delia Ann Ho
Head of Talent Acquisition, Asia Pacific, Heineken
Priyanca Choudhary
Director, APAC Regional Head of O&T Recruitment and South Asia TA Lead, Citigroup

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Frequently Asked Questions

Do I have to be online at a certain time to take the course?
No.
Our programs comprise of asychronous learning as well as LIVE group sessions. If you are unable to attend one of the live sessions, you can access a recording on the Platform.
Will there be LIVE teaching?
Yes.
Our group sessions are LIVE and are based around participation and peer-to-peer learning.
How many hours per week are required for the programs?
Approximately 2 hours per week are required for each program.
When will I get my certificate after the course?
You will receive your certificate 2-3 weeks after successful completion of the program, including a PDF copy and a link for sharing your achievement with your LinkedIn network.
If I miss the live sessions, how will I catchup with the program progress?
Live sessions are recorded and uploaded to the Platform for easy access.
Can I access the program material once it is over?
Yes.
Once the program is over, you can still visit the program archive to look through the materials and video content.
Is there any grading system to get the certification?
No.
However, successful completion of the course (with certificate) requires participation in all mandatory modules.
What is the eligibility criteria to enroll?
Some of our courses are by invitation only due to their specific area of focus. If you are interested in participating, we ask that you send us an application detailing why you would like to be invited and how you think you will benefit from the course.

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