Talent Magnet: Aligning Recruitment, Employer Branding & Business Requirements

Gain fresh perspectives on how to build an employer brand that both attracts top talent and aligns with the needs of your business.
Your Instructors:
Matt Alder
Matt Alder
Liam McNally
Liam McNally
Steven Murray
Steven Murray
Mervyn Dinnen
Mervyn Dinnen
Victoria Murphy
Victoria Murphy
Delia Ann Ho
Delia Ann Ho
Priyanca Choudhary
Priyanca Choudhary

Upcoming cohort for this program is full.
Join the waitlist and we will notify you about the next cohort

Duration

5 weeks

Languages

Program Type

Cohort Based

Your Investment

US$ 250

Who is this course for ::

This program is for any HR or TA professionals wishing to establish a more effective understanding of the new business context and hone their employer branding to attract top talent.

What will you learn ::

  • Crafting a company vision that will attract and retain top talent.
  • Striking the balance between skills assets and business acumen when sourcing people.
  • New tools and technologies on-hand to find the very best candidates.
  • Drawing on wider talent pools to grow diverse teams.

Earn an industry
lauded certificate.

You will receive your certificate via email as a downloadable PDF within days of completing the course. All our learning programs are approved by the Human Resources Certification Institute (HRCI). Certificates are configured for uploading and sharing on LinkedIn.

What the program covers :

Mandatory Participation
Week 1: Reflect
  1. 1. Introduction and Welcome To The Program
    1. An overview of the program and the BeNext framework
    2. Setting your challenge and sharing your resources
  2. 2. Reflect :: Context-Setting
    1. The Great Resignation: Key Hiring Challenges
    2. COVID-19: Assessing and Evaluating the Impact
    3. Tensions and Opportunities
    4. What is a Talent Magnet?*
  3. 3. Live Onboarding Session:
Week 2: ASSIMILATE
  1. 4. Assimilate :: Foundation of the Vision
    1. Getting Started on Building the Vision
    2. Top Talent vs Typical Talent
    3. Leadership & the Better Boss*
  2. 5. Assimilate :: Crafting a Compelling Employer Brand and Vision
    1. Virtual Employer Branding Sharper Messaging*
    2. Employer Branding & the Pandemic
    3. Candidate-Centric Approach: Building Trust & Transparency
    4. Building a Talent Community
    5. Simon Sinek’s The Golden Circle - Why, How, What?
    6. Commitment to Bigger Picture Issues*
  3. 6. Live Masterclass Session:
Week 3: ASSIMILATE
  1. 7. Assimilate :: How we Hire
    1. AI, Automation & Recruitment Tech
    2. Building a Memorable Candidate Experience*
    3. Virtual Interviewing - What are the Benefits?
    4. Creating an Inclusive Candidate Experience
    5. Unconscious and Conscious Bias: Remote Interviewing
    6. Improving the Candidate Experience*
  2. 8. Live Power Hour Session:
Week 4: ASSIMILATE
  1. 9. Assimilate :: The Needs of your Business
    1. Skills-based hiring for success
    2. New Opportunities: Attracting Diverse Talent*
    3. Hiring Freelance & Independent professionals
  2. 10. Assimilate :: Disproving Common Myths
    1. Myth 1: The Great Resignation is an Unprecedented Crisis 
    2. Myth 2: Only Salaries Can Attract and Retain Talent
    3. Myth 3: Problems can be solved with quick, Superficial Changes*
Week 5: APPLY
  1. 11. Apply & Contribute: :: Reflections & Final Project
    1. Final Project- Bringing it All Together*
    2. Feedforward to Your Peers*
  2. 12. Live Learner Time Matters Session:
  3. 13. Closing and Feedback
    1. Your Input Matters!*

Meet your Instructors :

Matt Alder
Productor y presentador, Recruiting Future Podcast
Liam McNally
Aliado de diversidad e inclusión, GitLab Inc.
Steven Murray
Jefe de Proyectos Futuros, Zomato Portugal
Mervyn Dinnen
Analista, investigador, escritor sobre tendencias de recursos humanos, talento y tecnología laboral,
Victoria Murphy
Jefe de Adquisición de Talento - APAC, JLL
Delia Ann Ho
Head of Talent Acquisition, Asia Pacific, Heineken
Priyanca Choudhary
Director, APAC Regional Head of O&T Recruitment and South Asia TA Lead, Citigroup

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Frequently Asked Questions

Do I have to be online at a certain time to take the course?
No.
Our programs comprise of asychronous learning as well as LIVE group sessions. If you are unable to attend one of the live sessions, you can access a recording on the Platform.
Will there be LIVE teaching?
Yes.
Our group sessions are LIVE and are based around participation and peer-to-peer learning.
How many hours per week are required for the programs?
Approximately 2 hours per week are required for each program.
When will I get my certificate after the course?
You will receive your certificate 2-3 weeks after successful completion of the program, including a PDF copy and a link for sharing your achievement with your LinkedIn network.
If I miss the live sessions, how will I catchup with the program progress?
Live sessions are recorded and uploaded to the Platform for easy access.
Can I access the program material once it is over?
Yes.
Once the program is over, you can still visit the program archive to look through the materials and video content.
Is there any grading system to get the certification?
No.
However, successful completion of the course (with certificate) requires participation in all mandatory modules.
What is the eligibility criteria to enroll?
Some of our courses are by invitation only due to their specific area of focus. If you are interested in participating, we ask that you send us an application detailing why you would like to be invited and how you think you will benefit from the course.

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